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Enhance Engagement with a Digital Signage Installation
Enhance Engagement with a Digital Signage Installation
Expanding Brand Awareness and Fostering a Sense of Community
Engaging workspaces, lobbies, and outdoor areas help employees, clients, and prospective customers connect with a business or a brand’s identity. They make them stop their daily mind chatter and pay attention, if only for a moment or two, but one that leaves a lasting impression.
A digital signage installation aids businesses in creating this sense of connection. Gone are the stagnant signs that blend with their surroundings. Here are the stunning images and brilliant colors that leave a lasting impression.
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Why Businesses Are Embracing Digital Signage
Today, it’s rare to walk down a street and not spot a digital sign or two, and there’s a good reason for their continual expansion into our lives. Studies reveal that digital signage can capture up to 400% more views than its static counterpart, and 80% of brands see a significant increase in sales post installation, some up to 33%.
However, digital signage installations do more than increasing brand awareness and revenue. They also enhance your company’s culture and foster a sense of community. Businesses celebrate staff members, share milestones and accomplishments, and announce company gatherings.
Every time your employees walk by these signs, they’re reminded that they work in an environment that honors and appreciates them.
Key Considerations in a Digital Signage Installation
At Lelch Audio Video, the first step is to discuss your priorities and determine your purpose. As leadership coach Michael Kouly said, “Every activity that is not aligned with your purpose is a waste of resources.”
We’ll discuss your goals, target audience, and objectives. For some, the target effect is to boost traffic and increase sales. For others, these digital signs enhance the customer experience and build brand loyalty. Some implement this strategy strictly for their employees.
The next step is deciding the best strategy for displaying your message, from LED or LCD video walls to interactive displays and wayfinding signage. Then comes the all-important message.
Content That Inspires
Selecting a digital signage software platform that’s easy to use and lets you schedule content in advance is essential to successfully integrating this technology. Detailed analytics offers reports on content effectiveness, including dwell time and viewer engagement.
Selecting a platform that seamlessly integrates with social media feeds, apps, and widgets keeps the content fresh and engaging as long as it’s targeted and tailored to your purpose and goals. Using a cloud-based dashboard, you can manage your digital display from anywhere.
Some essential factors to remember when creating content:
- Every word counts.
- Visuals such as videos, images, and animations are processed much faster. Select visual content that draws the eye in without overpowering the presentation.
- Choose a text that’s easy to read from a distance.
- Tell your story about your brand, employees, or products in a manner that connects emotionally with those who encounter it.
At Lelch Audio Video, we’re committed to helping our clients reach their goals and potential using the latest technology. Each is as unique as a fingerprint, and designed with your vision. To learn more about our digital signage installation process or to schedule a complimentary consultation, contact Lelch Audio Video today.