Create Engaging Content to Enhance Your Marketing Strategy
Recent developments in technology—both in hardware and software—have made it easier to upgrade from traditional static advertising to digital signage. Once you have a commercial AV solution
that offers high-resolution images and simple ways to alternate content on your displays, it’s about thinking outside the box. Making your company stand out involves more than just switching to digital—as most companies are now doing. This blog showcases some of the most creative uses of digital signage including examples from retail stores, restaurants, and bars.
SEE MORE: Installation Guide: Optimizing Your Business’ Digital Signage
Create Immersive Video Walls
One of the easiest ways to take a digital display to the next level is to upgrade to a video wall. The simple boost in size will be enough to attract additional eyeballs, but the video wall format also gives you added versatility. You can cycle from one large image to multiple small images to highlight specific sales, services or information.
Incorporate Content with Projectors
A growing trend in digital signage is to include subtle displays. One way to create content that blends seamlessly into your business is to build projection-based digital signage. You can have images that appear on tables or against back walls. While there may be a small dip in image quality compared to using flat screens, it's an excellent way to incorporate displays in areas where there are size or style limitations.
Take Clients or Customers on a Virtual Trip
Some of the coolest forms of digital signage involve having displays that mimic windows. A great example is a popular bar in Madrid, the Passenger,
which uses large video screens to give patrons the feeling that they're riding a train. These displays can also be used to recreate the feel of sky-bars popular in metropolitan areas. Once clients enter the bar, displays throughout the establishment let them look out onto a city landscape as if they’re on the 20th floor.
Bring Users into Your Digital Display
Through a combination of cameras, large screens, and augmented reality technology, viewers can become part of your display.
One example that will likely become a staple in retail environments is the use of virtual dressing rooms. Hold up the shirt or skirt you want to try on in front of the mirror, and it will superimpose it onto your body, so you know how it looks.
This type of augmented reality has also become popular when it comes to promoting shows or movies. A recent example was a FOX promotion for The Walking Dead.
As fans stood in front of the FOX Billboard, the shows' characters and notorious walkers slowly appeared around them on a large display they were watching.
As more companies switch from paper to digital, it's important to take extra steps to make your advertising stand out. Through our commercial AV solutions, we partner with your marketing department to come up with dynamic displays that will put you a step ahead of the competition.