Four Industries That Can Benefit From Digital Signage
Dynamic Displays Can Make an Impact on a Variety of Industries
Digital signage offers a dynamic way for your Edina, MN business to promote its products and services. Through high-resolution images, fresh video, and engaging text, you can create a more lasting impression on visitors. This type of approach is as diverse as it’s effective. Its applications range from retail –where it’s most common—to educational settings. In this blog, we’ll highlight some of its most popular uses throughout various industries. Keep reading to learn more.
Digital signage is a modern mode of advertising. No setting benefits more from dynamic advertising than retail whether you’re trying to promote the latest game console in an electronics store or a new clothing line in a fashion boutique. Large video walls let you showcase your product through high-resolution images. Another perk of digital signage is that you can quickly switch out the text, video, and pictures as new products become available.
While most displays in gym or fitness settings are there for entertainment, they can also be a promotional tool. Your digital signage can showcase images from previous classes, promote your gym schedule, or even include video testimonials from past clients. Leave these at the entrance to your building and classrooms so that visitors have time to check out the content. You can also add some displays within your workout environments to entertain and motivate guests as they burn off the calories.
In sports bars, displays will primarily have an entertainment function. However, in fast food or high-end applications, digital signage is much more common as a promotional tool. Instead of a sign you have to reprint regularly, use digital displays for your menus so you can make adjustments to dishes or prices.
What if you want to show off your beautiful dishes? Acrylic food displays are expensive to buy and replace. Instead, hire a professional photographer to take pictures of your favorite items then put them into a slideshow that you can play on your digital signage. As you come up with new dishes, just add the photos to the slideshow.
Digital signage can also serve an educational function throughout a variety of industries. Digital displays have become increasingly common in museums, aquariums, and zoos to promote certain exhibitions. Many of these are interactive to create a more fun learning environment for guests.
Educational displays are also ideal for medical settings. While patients are in your waiting area, use digital signage to teach them more about preventative care. For example, in a dentist’s office, have a video showing the ideal way to floss and brush and include warning signs of gum disease or cavities.
If you’re not in one of these industries, don’t worry! Most businesses can benefit from digital signage in some ways. Contact us for a custom solution fitted to your business needs. Give us a call at (612) 353-5087 or fill out our online contact form.