How Should You Be Using Music in Your Business?
Make the Right Choice with a Commercial Audio Video System
Whether you’re trying to motivate the workforce or get visitors to buy more at your retail store, music has a huge impact on your Edina, MN business. Studies show that shoppers will stick around longer in stores that have music playing, while employees can be more productive with the right playlist.
For this reason, it’s important to invest in a commercial audio video system that makes it easy to choose specific artists and songs and have them play in speakers throughout your property. With our AV solutions, you can manage your music from a dedicated touchpad, mobile app, or keypad on the wall. Now that you have easy access to a variety of music options, how do you know which to use?
Do You Have Permission to Play Music?
If you’re using audio in a commercial setting, you need to have the right licensing. Avoid loading up playlists on popular streaming services like Pandora or Spotify, as they could lead you to murky legal waters. If you don’t’ want to risk it, some of these streaming companies offer playlists specifically designed for business use, or you can sign up for background music services.
For more information on business music licenses, click here. Once you've figured out the best licensing option, we make it easy to connect the audio source of your choice. You can play high-quality music no matter where it's coming from.
What Do You Want Your Music to Do?
At its most basic, you want music to set the right ambiance. That might mean more productivity in an office, larger shopping sprees in your store or a longer dinner at your restaurant. Below are some music tips depending on what the particular goal may be for your business.
- Background Music: Unless you’re in a bar or gym, your music selection should not become your business’ focal point. According to the Association for Consumer Research, 82 percent of respondents said it was important for shops to use the right volume for their music. With our commercial AV solutions, it’s easy for you to find the ideal volume and save it into your system.
- Set the Pace: While it's tempting to play the latest hits, it may not be the best choice in a retail setting. For the most part, slower is better when it comes to your music selection. According to a USC study, customers will stick around longer and be more patient when cashing out if there’s slow music playing.
- Personalize Your Playlist: In an office setting, personalization can be critical. This way you can use your music as a motivator. Reward productive employees by playing their favorite artists or by letting them run the music in the office for the day. You can control our systems from a touchpad, smartphone or even desktop app so it’s simple to switch out the music.
Our commercial AV systems let you harness the power of music in your Minnesota business. To learn more about our custom solutions, call us at (612) 353-5087 or fill out our online contact form.