How to Optimize the Content on Your Digital Signage

How to Optimize the Content on Your Digital Signage

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How to Optimize the Content on Your Digital Signage

The primary benefit of having digital signage in your Wayzata, MN business is the ability to offer dynamic and refreshing content. While a lot of the focus falls on having high-resolution screens, the most important part of your digital signage strategy will be your content. What you promote and how you promote it could make or break your campaign.

For this reason, it’s important that any digital installation on your property include intuitive management. This means it’s not only easy to create dynamic content for your screens, but that it’s simple to switch out content efficiently. In this blog, we highlight some tools you can use to help promote your brand, enhance the guest experience, and attract new visitors.

 SEE MORE: Installation Guide: Optimizing Your Digital Signage 

Find Simple Content Management Solutions

We partner with companies like Tightrope, which offers simple solutions to create and manage content. Take advantage of template messages, video feeds, alerts and even live weather or social media feeds. From the same tool, you can schedule when you want the messages to go out and manage permissions so only certain employees can make changes. 

Take Advantage of Distinct Zones 

There are two primary ways you can use zones in your digital signage. For one, you can create separate video zones so the same content or feed play on multiple screens simultaneously. The other option is to build different zones within one display (as pictured below). Display various types of information on the same screen including video; social media feeds, images and content independently. You can also synchronize different zones to create more dynamic messages.  

Create Dynamic Video-Wall Displays

We partner with manufacturers that offer simple drag-and-drop tools to build video walls. Load your files into the system then choose a separate video for each display or stretch one video across the entire wall. All you have to do is select the number of screens you have, and how they’re laid out, then the player can take care of the rest.

Take a Hands-Off Approach with Live Feeds 

If you don’t have anyone on staff that can handle your digital content, you can link your players to live feeds to get up-to-date information on your screens. Use MRSS or 3rd party feeds that promote the latest news, weather, sports scores, or industry events. You can also link your screen to Twitter or Instagram feeds and combine your social and digital ad strategies. 

Keep Track of All Your Digital Signage 

Embrace tools that let you monitor and preview the digital content you’ll be showcasing to customers. Check how content will look on your screens and monitor displays remotely to make sure they’re working as planned. You can even make changes remotely if you want to switch out content on some screens.

Want to learn more about promoting your business and products with dynamic displays? We offer you all the tools you need along with high-performance screens and projectors. To find out more about our digital signage services, you can call us at (612) 353-5087 or fill out our online form.

digital displays
Digital Signage
digital signage wayzata mn
video advertising
video distribution
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