Why Residents Want Smart Technology
Automated Features Make Life a Breeze for Your Tenants
If you manage or own an apartment complex, then you might have a good idea about what draws in new residents. Pools, gyms, or outdoor grills are among the many standard features a modern residential unit offers.
But smart technology amenities are now what renters are much more inclined to want in their new apartments – far more than just a heated swimming pool or fitness center.
In this blog, we’ll go through the top amenities your residents will prefer and why these smart technologies are changing the game.
Keep on reading below to learn more!
Smart Technology Over Regular Features
According to a new study by Entrata, renters would much rather have a smart security system and doorbell camera in place, than have a tennis court in the complex that they’ll hardly use.
This goes against the knowledge most apartment owners have run their properties with. Attractive amenities will often attract more renewals and lease signings – the ultimate financial goal in the continuous running of your buildings.
But Entrata’s research states that 1 in 5 resident feels unsafe in their community area. Smart features such as surveillance cameras, keyless entry, and a security system are in the top five home amenities renters are looking for to feel protected in their own homes.
There might be many nice qualities and areas of your apartment complex, but nothing compares to someone’s peace of mind and ensured safety.
Smart Home Basics
It also turns out that the number one feature residents would pay a premium to receive is a basic technology package that includes high-speed internet and TV/cable.
This means you’ll no doubt want to have a stable and strong home network set up in each unit so that residents can have reliable internet in their living space at all times.
Take this fundamental feature one step further, and bring smart home devices to their apartments to make daily life easier.
As of now, 33% of residents surveyed don’t have a preference when it comes to these devices. This means it’s the perfect time to incorporate a Google Home, an Amazon Echo, or Apple’s HomePod to help connect your residential community to the tech world and make tasks or requests a simple button-press away.
By offering these smart home technologies in your apartments, whether it’s for security or automated features, you’ll find that residents will pay more for these rather than a grill or a hot tub they’ll rarely utilize.
When current residents are happy, they’re more likely to renew and encourage other potential residents to find a home at your complex as well.
Want to learn more about these smart technology amenities you can bring to your apartments? Give us a call or fill out our online contact form to learn more. Our team would love to hear from you.